Yandex announced its second partnership in two weeks as the search engine teamed up with Galatasaray in what became the first partnership between a sports club and a search engine in Turkey. Yandex is now the official search sponsor of Galatasaray with a special landing page for the team’s fans: GSYandex.com
Galatasaray’s search engine and internet services were launched on Monday at Ali Sami Yen Sports Complex Türk Telekom Arena under the same brandname, GSYandex.
All Galatasaray websites will use the GSYandex search bar for its searches. Beyond being the official landing page for Galatasaray searches, GSYandex is an adaptation of the original Yandex.com.tr site that features news and information on the sports club.
Another product borne of the partnership between Galatasaray and Yandex is the e-mail service with the @galatasaray.net domain name. In the following weeks, Yandex sponsored @galatasaray.net e-mail addresses will be up for grabs. The preregistration is scheduled to start this month.
This is a good deal between Galatasaray, who is looking to improve the bottom line, and Yandex, who is looking to increase users. In all likelihood, Galatasaray already got what it wants, and we’ll see how the search engine will benefit from this partnership.